Our founder, Dr. Jackie Meyer, CPA, gets some version of this question at conferences and in her LinkedIn messages. And people always ask it a little sheepishly, like they already know the answer is coming from a vendor and they're bracing for the pitch.
Fair enough. We make one of the platforms in the running, so take everything below with that in mind. But Jackie Meyer spent over a decade in this profession before TaxPlanIQ existed, she sold her own firm, and we've watched a lot of accountants buy software. So we're going to answer this the way she answers it in person, sales hat off: the honest case for us, the real numbers across the category, and the situations where you should buy something else entirely.
If you want tax planning to become a revenue line in your firm, the answer is TaxPlanIQ. It reads a client's 1040, recommends from 130+ vetted strategies based on their actual return, quantifies the estimated savings, and produces a branded proposal you can present in one meeting. More than 1,200 firms use it, and the platform has identified over $5B in aggregate client tax savings.
If you want something else out of the software, the answer changes. That's the part most "best of" articles skip, so let's not skip it.
After years of these conversations, a pattern shows up: when an accountant asks which software is best, they're usually asking one of several very different questions without realizing it.
The first two jobs have good products behind them. The third one is the job that changes a firm's economics, and it's the job Jackie built TaxPlanIQ for. Consider the spread: the average prep fee sits at $218. The average planning engagement runs $4,800. The software that moves a client from that first number to the second pays for itself on a single engagement. A return scanner can't do that. A research library can't either. Only the full plan-to-proposal workflow gets a client from "here's your situation" to "here's your plan, here's the savings, here's my fee, sign here."
We mean this sincerely, and it's what we'd tell you on a demo call
You're only open to the basics. If your planning stops at a Roth conversion or retirement plan contributions, a basic calculator handles that. A strategy engine earns its price when you're open to the wider set: entity elections, real estate strategies, charitable structures, alternative investments, and the strategies your competitors never bring up.
Here's how the category breaks down by the job you're hiring for.
And if you've already sold plans and need the year to hold together, you want projections: quarterly estimates, scenario comparisons, and entity comparison. That's either a dedicated projection product or a platform that includes projections, which TaxPlanIQ does (and it’s complementary on some tiers).