Today's Video Lesson
Lesson 8: Keeping Your Clients Engaged
Today's Video Lesson
Lesson 9: Rinse and Repeat
Step 1: Annual Strategy Meetings (Required)
- Book the Annual Strategy Meeting within a few weeks of when you finalize the client’s tax return next year.
- Use TaxPlanIQ’s Actual vs. Projected tool to show results from the prior year.
- This prevents fee complaints and proves the ROI of your services.
Annual Meeting Agenda Template:
- Check-in: “Tell me any updates and how are you?”
- Share what’s new in your firm (new team members, processes, etc.).
- Review the ROI Report: last year’s projections vs. actual results.
- Discuss any pricing or package changes you recommend.
- Upsell Opportunity: If higher-level planning or a new phase of services is available, upsell them into it. If you need more info, schedule a separate follow-up meeting once you’ve gathered details.
- Ask if the client has any questions or concerns.
- Ask how they would rate your service (0–10, NPS style) and what’s one thing you could improve.
- Address results & expectations:
- You cannot guarantee tax savings, but you can offer a satisfaction guarantee.
- If you missed something, make it right (refund, credit, or adjustment).
- If the client didn’t follow through, have a candid conversation about expectations and whether to continue together.
- You cannot guarantee tax savings, but you can offer a satisfaction guarantee.
Step 2: Quarterly Client Updates
- For most clients: this is not a meeting.
- Ask clients to notify you of income, deduction, or credit changes of several thousand dollars or more.
- Document the request.
- Send a revised projection using your workflow software or document storage.
- For Concierge-level clients: quarterly calls may be included in their package.
Step 3: Rinse & Repeat the System
- Continue down your client list.
- Upload additional 1040s into TaxPlanIQ.
- Run RAP to identify new opportunities.
- Repeat the 10-day process for each client.
- Goal: Every client should go through this system at least once per year.
Step 4: Celebrate & Stay Proactive
- Post in the Facebook group:
- [WIN] – Share your biggest aha moment or success from the challenge.
- Share how many tax plans you’ve created, closed, or have in progress.
- [WIN] – Share your biggest aha moment or success from the challenge.
- Mark your calendar for the next client check-in based on your engagement agreement.
- Pro tip: Send a monthly “How are you doing?” email (automated or customized by a project manager). This small touch will make you stand out as a true concierge tax advisor.
📝 Quick Checklist
- Book Annual Strategy Meeting after filing next year’s return
- Use Actual vs. Projected tool during annual review
- Review agenda (updates, ROI, pricing, upsell, NPS rating, satisfaction guarantee)
- Document and respond to Quarterly client updates
- Upload more 1040s → Rinse & Repeat the process
- Post your graduation WIN in the FB group 🎉
- Schedule next check-in (monthly “How are you doing?” email recommended)
⚠️ Important Note: This is for educational purposes only. The ROI Method of Value Pricing™ is trademarked to Jackie Meyer, CPA. These materials may not be redistributed without permission.